Department of Electronic Commerce

Permanent URI for this collectionhttps://cris.hit.ac.zw/handle/123456789/14

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Author: search.filters.author.Chinakidzwa, More

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    A stakeholder founded business model for strategic management of innovation hubs: A case of Zimbabwe universities innovation hubs
    (Journal of African Education (JAE), 2022-08) Simuka, Joshua; Chinakidzwa, More
    The importance of innovation hubs and business models continues to grow yet research remains concentrated in developed countries. Although several researchers provide evidence of the importance of innovation hubs, very little of similar evidence exists in the area of business models and innovation hubs. Empirical evidence of the business model formulation for innovation hubs particularly from developing countries remains scarce. The purpose of this paper was to establish a stakeholder founded business model for the strategic management of innovation hubs in Zimbabwean universities. To achieve this, a positivist research philosophy was adopted. A survey of 120 respondents constituting heads of academic departments, final year students, and 156 entrepreneurs in the innovation hubs was used. Closed-ended questionnaire was distributed online. The data was analyzed statistically using SMARTPLS3 and PLS-SEM was conducted. Results of this study provides that communication channels, customer segments, cost structure and key partners significantly influence the stakeholder founded business model of an innovation hub. These results imply that universities must develop contextual innovation hub business models that increase the rate of commercializing innovations as well as technopreneurship activities. The study contributes to literature by extending the stakeholder founded business model and innovation hub discussion to the university environment in a developing country context. This was important because business model knowledge is contextual, as such cannot easily be transferred from one country to the other.
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    Internal Marketing Elements’ Influence on Employee Performance: A Case of Harare Institute of Technology in Zimbabwe
    (Journal of Business Administration and Education, 2014-01-03) Mbengo, Pinigas; Chinakidzwa, More
    A considerable number of organisations in the service industry are realising the significance of internal marketing as they address and respond to the changing environment in order to obtain competitive advantage. The purpose of this paper is to evaluate the internal marketing mix elements vital for employee performance at Harare Institute of Technology. Most government institutions have remained rigid due to their bureaucratic structures and this has caused them to adopt slowly new techniques like internal marketing that foster innovation and productivity. In order to make a break through to this problem, most European state based institutions have marketised their operations. 106 questionnaires were distributed to both academic and non-academic staff. The relationships of the variables in the proposed model and the properties of the scale were analysed using the Statistical Package for Social Sciences. The findings of the study show that there existed strong relationships between training and innovation, empowerment and motivation. However, internal processes were not related at all to employee productivity. Based on the results, a considerable number of recommendations and suggestions were made.