School of Business and Management Sciences

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Acceptance of E-Resources by Students in Zimbabwe State Universities’ Libraries: A Consumer Behavior Perspective
(International Information & Library Review, 2017-11-29) Mbengo, Pinigas; Ruzande, Cleopas; Phiri, Maxwell. A
E-resources have a significant contribution toward students learning in universities, but their adoption has not reached its full potential in Zimbabwe. The major purpose of this study was to explore the acceptability of e-resources in Zimbabwe state universities’libraries by students. A survey study involving a sample of 233 respondents was done to measure the preparedness of undergraduate and postgraduate students to adopt e-resources. Structural equation modelling was used ascertain the results. Results from structural model revealed that performance expectancy and hedonic motivation had no statistically significant influence on behavioral intention to adopt e-resources while effort expectancy and facilitating conditions had a negative and insignificant impact on behavioral intention. However, there was sufficient evidence indicating that social influence, price value and habit had a statistically significant and positive influence on behavioral intention to adopt e-resources. Academic and managerial insights were drawn from this study and theoretical and practical recommendations in line with findings were suggested.
Mobile money usage in rural areas of Zimbabwe - case of Mudzi District
(nternational Journal of Scientific & Engineering Research,, 2015-02-03) Chinakidzwa, More; Mbengo, Pinigas; Nyatsambo, Marcelene
Mobile money is increasingly becoming popular in Zimbabwe. Availability of mobile money agents in rural areas is increasingly improving. This had dramatically simplified banking to the majority of the rural poor unbanked Zimbabweans. Consumers now enjoy much convenience offered by these mobile money services. However mobile money usage is still higher in urban areas than in rural areas although significant penetration levels can be witnessed. Most people in rural areas use mobile money more to receive money than any other service. About 69% of respondents in this survey have used mobile money. This figure shows a significant growth in mobile money usage. Convenience is the major driver to mobile money usage in rural areas. This survey was done in Mudzi and used face to face interviews as well as questionnaires. Financial services providers need to open more outlets in rural areas if they wish to reduce the unbanked population
Internal Marketing Elements’ Influence on Employee Performance: A Case of Harare Institute of Technology in Zimbabwe
(Journal of Business Administration and Education, 2014-01-03) Mbengo, Pinigas; Chinakidzwa, More
A considerable number of organisations in the service industry are realising the significance of internal marketing as they address and respond to the changing environment in order to obtain competitive advantage. The purpose of this paper is to evaluate the internal marketing mix elements vital for employee performance at Harare Institute of Technology. Most government institutions have remained rigid due to their bureaucratic structures and this has caused them to adopt slowly new techniques like internal marketing that foster innovation and productivity. In order to make a break through to this problem, most European state based institutions have marketised their operations. 106 questionnaires were distributed to both academic and non-academic staff. The relationships of the variables in the proposed model and the properties of the scale were analysed using the Statistical Package for Social Sciences. The findings of the study show that there existed strong relationships between training and innovation, empowerment and motivation. However, internal processes were not related at all to employee productivity. Based on the results, a considerable number of recommendations and suggestions were made.
E-learning Adoption by Lecturers in Selected Zimbabwe State Universities: An Application of Technology Acceptance Model
(Journal of Business Administration and Education, 2014-01-01) Mbengo, Pinigas
The Technology Acceptance Model has widely been used in various studies in understanding information systems. However, this has been used intensively in developed economies with little application in developing economies like Zimbabwe. The rapid diffusion of the Internet has generated a rejuvenated interest and motivation in the role of new information and communication technologies in higher education and learning in Zimbabwe. The major purpose of the study was to explore the attitude of Zimbabwean lecturers in universities towards e-learning systems by applying TAM. Five hypotheses were developed basing on this model. The results indicated that significant relationships were recorded for perceived usefulness, perceived ease of use, attitude and behavioural intention to use e-learning. However, the relationship between perceived usefulness was not supported. A path model was developed to analyse the relationships between the variables that explain the attitudes of lecturers towards acceptance of the e-learning system. This study was important in that it was able to gauge the preparedness of state university lecturers towards e-learning use and it also discussed the benefits and challenges of the system to university communities and their employees. The outcomes of e-learning will enhance the lecturers‘ appreciation of e-learning acceptance and will assist the Zimbabwean government decision makers in planning, evaluating and implementationof e-learning at various levels of learning establishments. Key words: Adoption, Attitude, E-learning, Lecturers, Technology Acceptance Model (TAM), Zimbabwe State Universities

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